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All Journal Jurnal Administrasi Bisnis Journal of Consumer Science Journal of Information Systems Engineering and Business Intelligence Binus Business Review IJHCM (International Journal of Human Capital Management) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) Journal of Consumer Sciences JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Lontar : Jurnal Ilmu Komunikasi JRMSI - Jurnal Riset Manajemen Sains Indonesia ASRO JOURNAL - STTAL VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal IJoASER (International Journal on Advanced Science, Education, and Religion) Economy Deposit Journal ( E-DJ) Monas: Jurnal Inovasi Aparatur Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Vision and Ideas (VISA) Humantech : Jurnal Ilmiah Multidisiplin Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies JELAJAH: Journal of Tourism and Hospitality Jurnal Al-Qiyam Jurnal Tana Mana Nautical: Jurnal Ilmiah Multidisiplin Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Innovation Research and Knowledge Journal of Comprehensive Science (JCS) ASEAN Marketing Journal IQTISHADequity jurnal MANAJEMEN Jurnal Bisnis, Manajemen, dan Keuangan Digital Business Journal (DIGIBIS)
Usep Suhud
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Social Science Studies

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Three Generations of Family Culinary Business: Study Grounded Theory in Jakarta Fajar Andika Prabowo; Usep Suhud; Ari Warroka
Social Science Studies Vol. 2 No. 2 (2022): (issue-march)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss22.3562022

Abstract

This study aims to identify the efforts of legendary culinary entrepreneurs in Jakarta to maintain for decades. The research was conducted using a qualitative approach. Researchers use an approach that is based on grounded theory. Research resource persons were taken based on purposive sampling method. The collection technique used by the researcher is observation, in-depth interviews, and documentation. Analysis of the data used is Nvivo12. Based on the results of qualitative research using a grounded theory approach, regarding the efforts of legendary culinary entrepreneurs in Jakarta to maintain family culinary businesses for decades, several conclusions can be drawn regarding the efforts of the next generation of entrepreneurs, including (1) Innovating culinary products and marketing innovations by collaborating with online applications, Gofood, Tokopedia, and Facebook. One of the marketing strategies used in an effort to maintain a culinary business is using social media. (2) One of the efforts to maintain a family culinary business is to maintain quality. This effort can maintain family businesses, especially those that do not change the taste of the previous generation and continue to provide good service to consumers. (3) Further efforts to encourage legendary culinary businesses to last for decades because of the trust from their parents. This effort is not only a desire for business profits but also a pride from the next generation in introducing to millennials that many legendary culinary delights are still surviving in running their business for decades.
Co-Authors Ade Putri Dwiandini Ady Kurnia Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Aldrian Alsa Yuda Putri Andrie Yuswanto Ani Rahmawati Anisa Maharani Aprilia Wahyu Budiarti Ari Warroka Arifin Wibowo Ati Sumiati Ayu Siti Ayu Fauziah Bagas Fiqri Kamil Bagas Mufhtie Bagas Mufhtie Haifa Cantika Firyal Thifally Cattleya Dewi Puter Chika Dwy Citra Choirul Anwar Dede Rosmauli Dedi Purnawa Deva Dewi Agustin Pratama Sari Dewi Linda Sari Dewi Susita Diyah Wulandari Elena Puspita Candra Elistia Erriska Rahma Putri Fajar Andika Prabowo Febrilia, Ika Febrisi Dwita Freddy Pungky Putra Hamidah, Hamidah Hana Zyadzya Hanipah Hanna Christina Irwan Leo Putra Harahap Jannati Adeni Yuha Julian Erlangga Kemal H Simanjuntak Kuntadi Adi Setyawan Maharani Putri Mahasta Patricia Divyna Maniur Pane Marleene Ratu Fiorentina Maulida Rahma Nabila Mohamad Rizan Mohammad Rizki Fajar Monica Grace Purba Muhamad Suharjo muhammad junaid kamaruddin Muhammad Luthfi Akbar Muthia Nabila Andre Nabilla Ramadhani Naila Fariha Kamalia Nina Valentika Nur Faizi Puana Putri Maharani Purwana E.S., Dedi Puter, Cattleya Dewi R.A Aliyah Khairunnisa Rahmi Rahmi Rahmi Rani Wulandari Reni Sukistianingsih Ricky Humisar Siahaan Salsabila Rechan Diny Samsinar Octaviana Savitri, Aidha Setyo Ferry Wibowo Shafira Nuraini Shandy Aditya Sheila Maryam Bajunaid Shela Nalita Sindi Noviyati siti nurjannah Sofia Hartati Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Tia Novitasari Tuty Sariwulan Umi Widiastuti Unggul Purwohedi Vivi Iswanti Nursyirwan Widya Pramesti Wulan Oktila Sarin Yeni Sedyoningsih Zahra Fahriza